East Lodge Hotel
01629 734474

2012 ‘destination of distinction’ delight, as East Lodge goes for Gold – again!

Posted on Friday, 03 September 2010 12:48PM by
Multi award-winning Peak District hotel and restaurant East Lodge has expressed delight following the news that the Peak District has been selected as a ‘Destination of Distinction’ by Visit England, who are backing the region’s quest for wider recognition as a truly world class destination. East Lodge is supporting the region’s bid to strike ‘gold’ with worldwide tourists, to add to its own already extensive list of medals.

The intention is to make the most of Britain and the Peak District in particular in the run up to the Olympics in 2012, by ensuring the games leave a lasting legacy - not just in terms of sport - but in using the scenic power of the Peak District to push Britain higher up the global tourism league table.

“East Lodge is delighted to hear such welcome news and that Visit Peak District and Derbyshire has secured such an important status for the region,” said East Lodge director Iain Hardman. “East Lodge is certainly ready to play its part in helping put our great region on the national and international map, both in the run up to the Olympics and beyond.”

As one of the top 150 hotels in the country, East Lodge is a great plus for the Peak District, as being able to boast a hotel of such calibre on its doorstep is already proving a magnet for visitors from further afield. The hope is that the upcoming Olympic celebrations and this new ‘Destination of Distinction’ status will further add to the region’s tourism allure.

“It’s easy when you live in such a beautiful part of the country to take for granted what you see every day,” added Iain. “As locals, we all need to shout a bit more about the great hotels and attractions we have to offer. The scenery in the Peak District rivals anywhere in the world and this new initiative is a timely opportunity to tell everyone all about it.” 

The fame and heritage of Chatsworth House is a draw for many, but people still think they have to travel further afield for the finest hotels and restaurants - not realising some of the best attractions, accommodation and dining experiences in the UK can be found in the heart of the Peaks - sentiments echoed by Visit England’s Chief Executive James Berresford.  
“The Peak District should play a key role in promoting England on both the national and international stage,” said Mr Berresford. “It has all the attributes needed…representing England’s unique appeal to visitors from all over the world in a positive way.”

Just 93 minutes from London by train, the Peak District is easy for Olympic tourists to reach and the region’s infrastructure and amenities have helped to boost existing visitor numbers that saw tourism spending top £1.46 billion in Derbyshire alone last year, supporting more than 25,000 jobs.

The Destination of Distinction initiative will launch this winter and East Lodge hopes to be an ideal introduction for many new visitors to The Peaks, as one of the finest hotel and dining experiences to be had not just in this region, but the country. Owned by the Hardman family, the hotel can boast a prestigious range of accolades to its name. These include the coveted AA “Inspectors’ Choice”, with three red stars for 2010 placing it within the top 150 hotels in the UK and East Lodge remains just one of 48 hotels in the country presented with a Visit England Gold Award.

East Lodge offers 12 luxury rooms and these together with the award winning restaurant are based in 10 acres of stunning grounds. A meal in the famous restaurant is something to savour, with first time diners in for a rare treat. East Lodge head chef Simon Bradley is regularly called upon to give demonstrations of his skills, having trained at The Ritz in Paris for several years before honing his skills working with the internationally renowned Raymond Blanc at LeManoir.

“East Lodge has always reaped the benefits of our amazing location and we are lucky that all of the places of interest in our region are easy to reach and within a few miles of each other” added Iain. “We have the benefit of natural advantages but it will need hard work from all of us to build on this Destination of Distinction status, establishing or region firmly on the international tourism stage and meeting the government’s challenge of making Britain one of the top five destinations in the world.”

For further information about the hotel visit www.eastlodge.com, alternatively, to book an overnight  stay at East Lodge, including its award-winning breakfast call 01629 734474.

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