It was a New York State of Mind for East Lodge, when director Iain Hardman crossed The Pond on a fact finding mission to discover what makes the best hotels in the States tick, while also dropping in on the New York offices of Visit Britain, to do a spot of international networking in the name of the UK tourism industry. East Lodge’s silver award in the Enjoy England Awards for Excellence led to the hotel and restaurant featuring on the front cover of this year’s Official Tourist Board Guide to Hotels from Enjoy England. This publication is used to market England’s hotels both at home and abroad (including the US), which made it the ideal opportunity to fly the flag for one of the best hotels in the UK, in a city renowned for its fine hotels and great service.
“It is a fantastic achievement to win this award and feature so prominently in the guide which is marketed internationally, so a trip to New York seemed the perfect opportunity to promote East Lodge and the UK as a tourist destination at the same time,” said Iain on his return from the Big Apple. “We already see a number of guests from America, but it was nice to be able to come and talk about East Lodge to a new audience while seeing the amazing sights! America often has good ideas before anyone else, and the Big Apple is therefore a great place to spot the likely trends of the future and learn from some of the best in the business.”
East Lodge was one of the first UK hotels to feature flat screen TVs in the bathroom and iPod docks in the bedrooms, so Iain has been investigating the latest innovations that might be able to be employed in the UK in order to maintain East Lodge’s pride of place in guides like Enjoy England.
Now in its 35th edition, the Enjoy England guide is celebrated as the official and most comprehensive guide to all independently inspected and quality assessed properties in England and the Channel Islands, and as silver award winners in the Enjoy England ‘Hotel of the Year’ category, East Lodge is featured pride of place on the front cover with a special editors note inside, in addition to its place in the main regional listings.
While star ratings are based on a combination of quality, range of facilities and level of service offered, gold and silver awards are particularly prized as they are based solely on quality.
So, if Iain had a good time in the city that never sleeps, what did people in the self styled capital of the world think about East Lodge? “I think most people were impressed with what we had to show and tell them about our hotel,” added Iain. “Everything seems on a scale up in the states, but when Americans visit the UK they are looking for that traditional country house experience, but without any compromise on quality and this is one thing that East lodge excels at.”
Set in the heart of the Peak District National Park, East Lodge is the closest hotel to Chatsworth and has proved a popular place to stay and dine for overseas visitors to the region, including film stars when they arrive in the region to film the latest blockbuster or period drama.
Guests are drawn by the unique country house charm and the sheer quality of food and accommodation on offer. In addition to the hotel itself; the restaurant has two AA Rosettes and has previously been voted a Derbyshire Restaurant of the Year and East Midlands Small Hotel of the Year. Food is one example of the quality aspect of East Lodge, being supervised by head chef Simon Bradley, who trained at The Ritz in Paris before working with Raymond Blanc at LeManoir.
Owned for the last ten years by the Hardman family, East Lodge has picked up a wide range of prestigious accolades. The hotel has again achieved the coveted AA “Inspectors’ Choice” accolade with red stars for 2010, placing it within the top 150 hotels in the UK and East Lodge is one of just 48 hotels in UK presented with a Visit England Gold Award.
“We are improving East Lodge all the time, so we tend to see these awards as confirmation that we are getting it right,” said managing director Iain Hardman. “Fact finding in the states is one way we keep East Lodge at the cutting edge of hotels in the UK and hopefully encourage the next generation of American guests to sample the delights our region has to offer.”
For further information about East Lodge Hotel and Restaurant, visit www.eastlodge.com
or call 01629 734474 to discuss your requirements.